Executive Leadership Team
Joe WeinlickVice President, Marketing
As Vice President of Marketing for Beyond.com, Joe Weinlick is responsible for the company’s brand positioning, marketing strategy and communications efforts across all markets.
Joe has more than 20 years of business and consumer marketing experience, and has developed strategies for major organizations including Microsoft, Comcast, IKEA, Independence Blue Cross and Siemens. A leading proponent for the use of traditional and emerging technology in cultivating powerful brand relationships, he is a frequent speaker on the topic.
Prior to joining Beyond.com, Joe served as Vice President of Unified Marketing at Godfrey Advertising, the sixth largest B2B agency in the United States. He also founded and managed Iliad Interactive, a full service interactive firm that was sold to Brownstein Group. At Brownstein, he served as the Chief Brand Strategist and Senior Vice President.
Other roles held include Vice President, Chief Creative and Marketing Officer at Earle Palmer Brown Digital and Direct, and Director of Marketing for Maritz McGettigan. Joe earned his Bachelors degree in English from University of Pennsylvania.